When Carriers Cut Prices, Ask What They're Cutting From

By Bill Henrichs

Founder & President, Bearstone LLC  |  Former Head of Telecommunications, Simon Property Group

The major carriers just closed out earnings week, and whatever else the quarter told Wall Street, enterprise buyers can feel what it’s telling them: the fight for your account is increasingly being fought on price. If the retention offers and win-back calls reaching your estate have picked up lately, that’s the competition arriving at your door — and somewhere in your organization, an account executive is preparing a re-rate proposal with a number on it that looks very good.

Take the call. Competitive pressure among carriers is one of the few forces in enterprise telecom that genuinely works in the buyer’s favor, and a CIO who doesn’t use it is leaving leverage unused.

But before anything gets signed, ask the one question nobody on the other side of the table will raise: what, exactly, is this discount calculated from?

A discount is a percentage of your current billing. And in most multi-site estates, current billing is an accumulated number, not a validated one. It carries services that should have disconnected and didn’t. Rates that never updated after the last amendment. Circuits still billing at locations that closed two fiscal years ago. Charges no contract ever authorized, approved month after month because no one was holding the invoice against the agreement, line by item. That’s drift, and every large estate carries some. A price cut applied to a drifted baseline doesn’t remove the drift. It re-prices it — and then it re-signs it.

That second part is what the retention offer never mentions. A renegotiation isn’t just a new rate; it’s a new agreement. Open disputes are often settled as a condition of signature — typically in one negotiated figure that favors whichever side knows the detail better. Billing you never challenged becomes the accepted baseline the new pricing is built on. And the dispute windows on the old charges — the contractual clocks limiting how far back you can challenge a bill — keep running through the negotiation and close behind you once it’s done. Sign first and validate later, and “later” may arrive after the right to dispute has already expired. The variance doesn’t just survive the new contract. It gets ratified by it.

I sat on the buyer’s side of these cycles as Head of Telecommunications at Simon Property Group, and the pattern was dependable: the more attractive the carrier’s number, the less appetite anyone had for slowing down to reconcile the estate first. The discount is the anesthetic. It feels like winning, so the baseline goes unexamined — and the drift rides forward into the new term at a slightly better rate.

The order of operations is the whole game. Validate the current bill first — every charge, line by item, against the contracted terms and the live inventory. File the disputes while their windows are open. Pursue the credits until they post; that money can be collected only before a new agreement resets the board. Then walk into the negotiation. Now the baseline is defensible, the leverage is documented, and the carrier’s percentage is being applied to a number you can stand behind. That is a different conversation than negotiating from the invoice — because you’re negotiating from the contract.

One number from our reference engagement is worth sitting with here. A multi-brand retail portfolio, validated line by item every cycle, saw its approved telecom budget come down 16.9% from one fiscal year to the next. No price war produced that. No carrier volunteered it. It came from holding vendors to terms the client had already signed — which is worth remembering when a discount is dangled in front of an unvalidated estate. A meaningful share of what the carrier is offering to “give” you was already yours.

Bearstone runs that discipline as a managed governance process: every invoice validated against the contract and the live inventory, every cycle; variances documented; disputes filed inside their windows; credits pursued until they post. When a client walks into a renegotiation, that file walks in with them.

The price war sets the market. It doesn’t set what your estate should cost — the contract you already signed does. And the weeks before a new agreement reaches the table are the last inexpensive moment you’ll get to learn the difference.

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